Terms of service

These terms are the agreement between you and Profound Nutrition and Wellness, trading as Lose It Well Academy ("Lose It Well") (business name registration BN 2763011) ("we", "us"). By paying for a plan or using our service, you accept them. Please read them with our Privacy policy, Membership and pause policy, Refund policy and Medical disclaimer, which form part of these terms.

2.1 The service

We provide nutrition and lifestyle coaching: weekly meal plans built from Nigerian food, daily coaching and check-ins on WhatsApp, meal-photo feedback, movement plans and a member portal. Our coaching uses AI tools overseen by our coaching and nutrition team.

We coach; we don't provide medical care. We don't diagnose, treat or cure any condition, and our service doesn't replace your doctor. Read our Medical disclaimer.

2.2 Who can join

You must be 18 or older. Before you start, you must tell us honestly about your health in our sign-up questions. If you are pregnant or breastfeeding, have kidney or liver disease, an eating disorder, take insulin or similar diabetes medicines, or have another serious condition, you must have your doctor's agreement first, and we may limit or adjust the coaching we offer you for your safety.

2.3 Plans, payment and renewal

  • Plans last 4 or 12 weeks, at the prices shown when you pay. Payment is taken once, through Paystack.
  • Your plan starts on the start date we confirm after you complete your health form, and ends after its length plus any pause days (see the Membership and pause policy).
  • There is no automatic renewal. We'll remind you before your plan ends; to continue, you pay again, and your new plan starts when the current one ends.
  • Prices may change, but never for a plan you've already paid for.

2.4 Refunds

Refunds follow our Refund policy. It doesn't affect your rights under Nigerian consumer law.

2.5 Your account is personal

  • One account is for one person. Your meal plans are built for your body and your health, so sharing them with someone else can be unsafe.
  • Your account is tied to your WhatsApp number and your portal PIN. Keep your PIN private; you're responsible for activity on your account.
  • Keep your health information up to date, especially new medicines, a pregnancy or a new diagnosis.

2.6 Fair use and abuse

To keep the service safe and fair for everyone, you must not:

  • share, sell, publish or redistribute your meal plans, recipes, coaching messages or other content, or let anyone else use your account;
  • create more than one account, or a new account to get a refund, a pause or an offer again;
  • give false information to get a refund, a pause, a medical pause or any other benefit;
  • file a payment dispute (chargeback) for a plan you've received and used, instead of using our refund process;
  • copy, scrape or automatically collect content from our service, or try to get around its security or limits;
  • send unreasonable volumes of automated or repeated messages, or use the service for anything other than your own coaching;
  • harass, threaten or abuse our coaches or staff, or send unlawful or offensive content.

Our response. Depending on how serious it is, we may warn you, limit features, suspend your coaching or end your membership. If we end it for fraud, a false claim, a chargeback abuse, sharing or reselling, or abuse of our staff, you won't get a refund for the remaining time, and we may refuse future sign-ups. We'll tell you why, except where the law or someone's safety stops us, and you can ask us to review the decision at support@loseitwell.com.

2.7 WhatsApp

We coach you through WhatsApp, so you must also follow WhatsApp's own terms. Our AI coaching assistant can reply at any time; our human coaches reply during working hours, Monday to Friday, and on Saturday mornings. Urgent health concerns should go to a doctor or emergency services, not to us. You can stop messages at any time by telling us, but we can't coach you without them.

2.8 Our content

Our meal plans, recipes, guides, coaching messages and the Lose It Well name and logo belong to us or our licensors. We give you a personal, non-transferable licence to use them for your own coaching while you're a member, and afterwards for your own personal use. Nothing else is licensed.

2.9 Results

Results depend on your starting point, your health and how closely you follow your plan. We don't promise any particular result. Results on our website come from real members who gave consent; they're not typical or guaranteed.

2.10 Limits on our liability

Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything the law doesn't allow us to limit. Otherwise:

  • we're not liable for loss caused by your not following medical advice, giving us incomplete or false health information, or ignoring our safety guidance;
  • we're not liable for indirect or unforeseeable loss, or for interruptions caused by WhatsApp, Paystack, internet or power outages outside our control;
  • our total liability to you is limited to the amount you paid us in the 3 months before the claim.

2.11 Ending your membership

You can stop at any time by telling us; refunds follow the Refund policy. We may end the service with 30 days' notice and a refund for any unused full weeks, or immediately under section 2.6.

2.12 Disputes and governing law

These terms are governed by the laws of the Federal Republic of Nigeria. If we disagree, we'll first try to settle it together within 30 days. If we can't, either of us may refer it to mediation in Lagos, and then to the courts of Lagos State.

2.13 Changes and contact

We may update these terms; we'll tell members on WhatsApp at least 14 days before an important change, and it won't apply to a plan you've already paid for unless the law requires it. Contact: support@loseitwell.com, WhatsApp 09039709703. Last updated: 6 October 2026.