Privacy policy
In short. We collect what we need to coach you: your contact details, your health information, your meal photos and your payments. We use it only to run your coaching. Your health information is shared only with the people and services that help us deliver it, and never sold. You can see, correct or delete your data, or withdraw your consent, at any time by messaging us on WhatsApp or emailing support@loseitwell.com.
1.1 Who we are
Lose It Well Academy ("Lose It Well") is a trading name of Profound Nutrition and Wellness (business name registration BN 2763011), Nigeria ("we", "us"). We are the data controller for the personal data described here. Our data protection contact is our support team at support@loseitwell.com.
1.2 What we collect
- Account details: your name, WhatsApp number, email if you give it, and the PIN you set for the member portal. We never store your PIN itself, only a secure one-way hash of it, so no one, including us, can read it back.
- Your health profile: your answers to our sign-up and safety questions, including medical conditions, medicines, pregnancy or breastfeeding, allergies, digestive triggers and the foods you don't eat.
- Your measurements and records: weight, waist, height, blood pressure, step counts, and any lab reports, prescriptions or supplement details you choose to send.
- Your daily coaching: check-in answers (sleep, energy, mood, habits), the meals you log, meal photos, and your WhatsApp messages with us.
- Payments: the plan you bought, the amount and Paystack's payment reference. Paystack handles your card or bank details; we never see or store them.
- Website use: basic analytics about page visits. We advertise on Meta and Google, but our website doesn't use their advertising cookies or pixels. If we add them, we'll update this policy and ask for your consent first, and we'll never send them your health information, meal photos or messages.
1.3 Why we use it, and on what basis
| What we do | Data used | Lawful basis |
|---|---|---|
| Deliver your coaching: meal plans, check-ins, meal feedback, goals | Health profile, measurements, coaching data | Your explicit consent, given at sign-up |
| Keep you safe: screen for conditions that need a doctor, avoid foods you can't have | Health profile, medicines, allergies | Your explicit consent; and, in an emergency, your vital interests |
| Take payment and keep accounts | Account details, payments | Performing our contract with you; legal obligation (tax and accounting) |
| Send coaching messages on WhatsApp | WhatsApp number, coaching data | Performing our contract |
| Improve our coaching and meal library | De-identified patterns across members | Our legitimate interest in a better service, using data that no longer identifies you |
| Show your results on our website | Only what you approve | Your separate written consent (section 6) |
| Share examples of our coaching in marketing | Chat screenshots with your name, number, photo, city and anything else that identifies you removed | Our legitimate interest, using content that no longer identifies you |
1.4 Health information
Your health information is sensitive personal data. We use it only with your explicit consent and only to coach you. It is stored encrypted, and only our coaching and nutrition team, and the services below that process it on our behalf, can access it. We never sell it, and we never use it for advertising.
1.5 AI in your coaching
We use AI tools to read your messages and meal photos and to draft coaching replies and plans. These tools process your data on our behalf and under contract; they don't use it to train their own models. Decisions that matter for your safety follow fixed rules our nutrition team set, and our team can review any plan.
1.6 Who we share it with
We share personal data only with service providers who process it on our instructions and under contract:
| Type of provider | What they do |
|---|---|
| Messaging | Delivers our WhatsApp messages to you |
| Payments | Takes your payments (your card and bank details stay with them) |
| Hosting, database and storage | Runs our app and website and stores your data and meal photos securely |
| AI processing | Reads messages and photos and drafts replies, on our behalf only |
| Advertising and analytics | Measures website visits, never with your health information |
We may also disclose data if the law requires it, or to protect someone's life in an emergency. We never sell your data.
1.7 Transfers outside Nigeria
Some providers store or process data outside Nigeria. We use them only where the NDPA allows the transfer, with contractual safeguards in place.
1.8 How long we keep it
We keep your data while you're a member and for 2 years after your last membership ends, so you can come back without starting over. Then we delete it or make it anonymous. Payment records are kept for 6 years for tax law. You can ask us to delete your data sooner (section 1.9).
1.9 Your rights
You can ask us to:
- give you a copy of your data;
- correct anything that's wrong;
- delete your data;
- stop or limit how we use it, or object to a use;
- move your data to another service;
- withdraw your consent at any time. Withdrawing consent for health data means we can no longer coach you, but it doesn't affect anything done before.
Message us on WhatsApp or email support@loseitwell.com. We'll reply within 30 days.
1.10 Security
We protect your data with encryption, access limited to the people who need it, and secure providers. No system is perfectly secure; if a breach puts you at risk, we'll tell you and the NDPC as the law requires.
1.11 Children
Our service is for adults 18 and over. We don't knowingly collect data from children.
1.12 Complaints
If you're unhappy with how we've handled your data, tell us first at support@loseitwell.com. You can also complain to the Nigeria Data Protection Commission (ndpc.gov.ng).
1.13 Changes
We'll post any change here and tell members on WhatsApp before an important change takes effect. Last updated: 6 October 2026.